Marketing

Why You Shouldn’t Hire Happy Fundraising

Originally posted April 7, 2025 on LinkedIn Last week, ChatGPT quietly dropped a major update: built-in, ultra-realistic image generation using just text prompts. So, naturally, I gave it a challenge. Could I create a complete charity appeal—from concept, to photography, to mock donation page—in 3.5 hours using only AI? This wasn’t a test of writing copy or building a fundraising strategy. It was a test of something much narrower but equally exciting: ✨ Can ChatGPT’s new image feature create consistent,

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Marketing

What Actually Is a Regular Giving Campaign?

Originally posted April 4, 2025 on LinkedIn If you are new to fundraising, unless someone has trained you on ‘RG’ you might not know, so let’s break it down simply. A regular giving campaign is a fundraising effort that aims to secure ongoing, automated donations—usually monthly—from supporters. Think of it like a subscription model, but instead of getting a monthly box of wine or socks, you’re helping fund vital programs for a cause you believe in. The goal? Sustainable income.

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Marketing

What Makes a Great Charity Landing Page?

It’s early June. Your tax appeal is already in motion. EDMs are out. Meta and Google ads are live. Now all eyes are on your donation page. We know the feeling. The refreshes. The nerves. The pressure—because the outcome of this campaign might shape how the year ends. Or even your next board meeting. At Happy Fundraising, we’re with you. We aim to care more about our clients’ campaigns than they do. We work closely with only a small group

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Marketing

Struggling to Find a Powerful Case Study for Your Next Appeal?

Here’s How to Pick One That Actually Raises Money Every successful fundraising appeal needs a hero. The right case study can move donors to tears — and open their wallets. The wrong case study? It can stall a whole campaign. At Happy Fundraising, I work with charities across Australia and New Zealand to grow their digital fundraising. Again and again, I’ve seen that choosing the right person to tell your story is the difference between meeting your target… and falling

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2-Step

How AWL-SA Slashed Lead Costs by 85% with One Simple Pivot

Fair warning: this is our version of the humble-brag you see all agencies trot out when a campaign works well. You will get some actionable takeaways to improve your own results if you are running your own charity 2-step campaign, but we apologise for tooting our own horn here in the hope of finding more awesome clients to work with. Toot-toot! The Client In late 2024, the Animal Welfare League South Australia (AWL-SA) reached out to Happy Fundraising to develop

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Care For Africa AI case study
AI

How to Double Your EOFY Donations Using AI Animation: A Care for Africa Case Study

What do you do when you’re a small charity without a film crew, a six-figure production budget, or time to spare? If you’re Care for Africa, you get creative. This is the story of how a rural Tanzanian breakfast program went from scrappy and strong to unforgettable. And how smart use of AI helped double EOFY donations, growing from just over $14,000 in 2024 to more than $30,000 this year. Grounded and Growing: The Original Plan The plan was solid.

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